At Bertoli Beauty, we are deeply rooted in tradition and authenticity.

Our story began over a century ago on the Bertoli family farm, located within the scenic countryside hills of the Emilia-Romagna region of Italy. Growing up in this vibrant agricultural setting, our founder’s maternal grandmother, Eugenia, and her sisters learned to harness the natural resources available on their farm and neighboring farms for their self-care routines and daily well-being, including high-quality olive oil and a diverse array of local botanicals. This deep connection to the land and appreciation for nature’s offerings have been handed down through generations of the family to this day.

Motivated by her legacy and that of our founder’s beloved mother, Louise, we made a heartfelt journey back to the Bertoli family roots in the Emilia-Romagna region of Italy—an area renowned for its rich agricultural history—to develop our performance-based, science-backed skincare formulations featuring potent Italian botanicals and high-performing ingredients. It is from this same region that we source many of our ingredients. Among them is our signature component, red grape polyphenols, extracted from the lush grapevines that flourish in the fertile local vineyards. We take pride in our commitment to using locally sourced natural ingredients, ensuring freshness and sustainability in every product we offer.

Our mission is to promote healthy, beautiful skin through effective formulations that respect both the environment and our customers' well-being, and we are excited to share our family legacy with you.

XOXO